Author: Keith McDowell
Source: http://goforthandinnovate.blogspot.com
Interest: Many, including the author, view the deal-making process as situational management where one listens to the “customer” or potential licensee and pulls from the shelf a deal structure in the form of an agreement template that best meets the particular “sweet spot” for that deal. Unfortunately, the shelf is filled with many such “sweet spots,” although only a few dominate most of the action.
Link: http://goforthandinnovate.blogspot.com/2011/08/search-for-elusive-universal-licensing.html
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