Author: Susan Deutschle
Source: Biz Journals
Interest: COLUMBUS, OHIO – Many small businesses get off the ground because a doting parent, a favorite uncle and maybe a few loyal friends believed enough in the concept and its conceiver to help launch the company. Imagine that same dynamic going viral through social media. Instead of a handful of investors, there are hundreds – maybe even thousands – giving small amounts that add up to a whole lot of startup capital. That’s the power and beauty of crowdfunding.