By clicking on the link above you will be registered to all webinars under this series. Once registered, you will receive a reminder email 24 hours before each webinar.
ABOUT THIS WEBINAR:
We go into a deeper dive look reviewing issues around Trade Secrets, Trademarks, and Copyrights.
A trade secret is business information that is not publicly known and brings economic benefits to the owner, for which the owner has adopted reasonable measures to maintain its confidentiality. Information such as customer and supplier lists, financial data, business plans, product formulas, manufacturing processes, marketing strategies, computer source code, and pricing information are often kept as trade secrets. An inventor may choose to protect technology as a trade secret rather than obtaining a patent. Trade secrets may be protected indefinitely so long as the information remains secret. If the secret is revealed, trade secret protection ceases. This webinar will discuss simple means for protection of trade secrets, the differences between patents and trade secrets, and trade secret misappropriation.
A trademark is a word, phrase, symbol or design-- or a combination of any of these--that serves to identify and distinguish a specific product or service from others in the marketplace. Even colors, smells, sounds, and product shapes can be trademarks in some instances. As a part of the commercialization process, entrepreneurs need to choose and protect trademarks for their new ventures and products. Not all trademarks are created equal. There are significant differences in the types of marks that can function as trademarks and the extent to which they may be eligible for protection in any given country. Understanding these differences is essential to choosing a new trademark that can be protected in all relevant markets. The webinar will cover trademark selection, registration, and use.
Copyright protects original works of authorship. In scientific and engineering research, copyright may come into play when researchers publish journal articles relating to their research or use software protected by copyright. Businesses outside the copyright-based industries frequently overlook copyright as a means of protecting valuable business assets. Consideration should be given to protecting copyright in, for example, artwork in logos, product design, product packaging, product catalogues, websites, newsletters, promotional materials, and instruction manuals--the types of materials that are generated by all businesses.
This series of webinars will explore various advanced IP topics with the assumption of a basic understanding. The focus of this Webinar series is to help bridge the knowledge gap on Intellectual Property Law Issues between the US Government and various stakeholders in the “University-Based Startups Innovation Ecosystem”. A key attribute that make this webinar series unique from other programmatic endeavors is the ability to directly deliver “Thought Leaders” in the field who will address various IP issues from an applied, pragmatic, and deeply experienced viewpoint. Through participation in this webinar program, the audience will be afforded both the opportunity to understand and retain best practices when deriving appropriate IP-Strategic Frameworks coupled with Business and Technology Development, as well as gain access to a much more comprehensive and holistic viewpoint on why Intellectual Property Law is such an important economic tool in the “Entrepreneur’s Toolkit”.
ABOUT THE PRESENTER:
Jennie Ness Attorney-Advisor Office of Policy and External Affairs U.S. Patent and Trademark Office (USPTO)
Ms. Ness is an expert on copyright and related intellectual property rights issues, who conducts capacity building and technical assistance programs for foreign governments on intellectual property issues, as well as public outreach programs for U.S. businesses and other stakeholders. Her geographical portfolio includes South Asia, Southeast Asia, and China. From 2006 through 2011, Ms. Ness served as the Regional Intellectual Property Attaché for Southeast Asia, based in Bangkok, Thailand.
Paul Rapp Intellectual Property Lawyer Adjunct Faculty, Albany Law School
Paul Rapp is an intellectual property lawyer and writer who lives and works in Housatonic, MA. Rapp teaches art & entertainment law at Albany Law School and MCLA, writes the column “Rapp on This” for Metroland, and appears regularly on WAMC’s VoxPop program as a copyright expert. Rapp is on the advisory boards of WAM Theatre and Shout Out Loud Productions and is president of the board of the Berkshire Community Radio Alliance. He’s also the drummer for the band Blotto.
ABOUT THE MODERATOR:
Clara Asmail Sr. Technical Advisor, NIST Manufacturing Extension Partnership formerly SBIR Program Manager, National Institute of Standards and Technology
Clara Asmail joined the Manufacturing Extension Partnership (MEP) at the National Institute of Standards and Technology (NIST) as Senior Technical Advisor in July 2010 where she is responsible for developing approaches to provide small R&D and manufacturing businesses with the services and access to resources that can help them grow and improve their productivity. She works closely with federal SBIR programs and their awardees to cultivate partnerships with the MEP network in order to enhance the commercialization of SBIR research results. Prior to this, Clara managed the NIST SBIR Program since 2001. She was also responsible for marketing NIST technologies. In those roles she proposed, designed and implemented an innovative NIST-wide Technology Transfer program facilitating the transfer of federal technology to industry by leveraging the SBIR Program for seed funding along with access to federal research assets. This SBIR TT approach is currently being implemented and/or considered by several other agencies. As a CRADA and Licensing Officer at NIST from 1998 to 2002, Clara executed a dozen licenses, more than 50 CRADAs and conducted more than 30 commercialization assessments on inventions disclosed from the NIST Labs. Previously, Clara was Project Leader for Optical Scatterometry research in the Physics Laboratory in NIST. She published 19 peer reviewed articles and established BRDF metrology competency at NIST. She was actively involved in standards committees work in her area of research, cooperating with Sematech, ASTM, ISO and other federal agencies. Clara patented a measurement methodology which was licensed by NIST to a small company that was later bought by a large corporation – that license holds the record for longevity and royalty revenue at NIST. Clara holds two M.S. degrees, one in Optical Sciences from the University of Arizona and the other in Physics from Tulane University, and a B.S. in Physics from Fordham University.
IMPORTANT INFORMATION FOR ATTENDEES:
WEBINAR DURATION: Each session is a 90-minute webinar with 60 minutes of presentation and 30 minutes of Q&A.
COST:Free, but registration required by clicking on the Register button above. Your registration is valid for all webinars in this series
HOW TO PARTICIPATE?: This webinar is online. You need a computer with web access for the visual/audio. You may also dial-in using the audio-only telephone number. The call in details and instructions on how to join the webinar will be sent to you via email after you register. Once registered to the webinar you will receive a reminder email 24 hours before the start of the webinar with instructions on how to join.
QUESTIONS TO SPEAKERS: Q&A is conducted by a chat box to the speakers.
WHO SHOULD PARTICIPATE IN THE WEBINAR?:National and international media, federal and state government officials, venture capitalists, angel investors, Global 1000 companies, industry representatives, university officials, entrepreneurs, tech transfer professionals, students, and university faculty and staff.
SLIDES AND VIDEO: The slide presentations and video recording will be available on this page. If you are unable to join the live webinar, you may view the recorded video that will be posted within 24 hours after the scheduled webinar ends.
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