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TOPIC: Voice of the Customer
#4791
Voice of the Customer 1 Year, 1 Month ago  
How can we hear the voice of the customer before we sell the product?
myrtleanne
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#4802
Re: Voice of the Customer 1 Year, 1 Month ago  
Survey potential customers. Interview them in person. Interact with them through social media. Ask them and watch them.

Put together a focus group representative of your target market. Invite them for lunch. Plan your information gathering strategies in advance. Find what they like and dislike in your product, what they think about your pricing, etc.
aurametrix
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